Creative crowdsourcing: Springleap helping brands better target Africa Published by Kate Douglas on 4 March 2015 Trevor Wolfe, Springleap’s MD, tells How we made it in Africa about the company’s plans for Africa.
How Tanzania’s Ubongo Media built a business by making maths cool Published by Dinfin Mulupi on 11 February 2015 Tanzania social enterprise is helping children in East Africa improve their maths with interactive educational cartoon.
Start-up snapshot: Website creation platform looking to target African SMEs Published by Kate Douglas on 20 January 2015 “The best moment for me was definitely the very first day when the first customer signed up, created his own site with his own domain and paid.”
Why South African township marketing agency sees opportunity in Zimbabwe Published by Kate Douglas on 19 January 2015 Anisa Kale, co-founder of Keys Communications, talks about the decision to expand her agency into Zimbabwe.
Three tips for marketing to consumers in townships Published by Kate Douglas on 15 January 2015 How we made it in Africa asked Anisa Kale to share some of her advice for strategically marketing to lower-end consumers in townships.
Start-up snapshot: Developing video games for African audiences Published by Kate Douglas on 5 January 2015 Cameroonian Olivier Madiba, 29, is the entrepreneur behind Kiro’o Games, the first Central African game studio.
Africa tipped to become surfing capital of the world Published by Euromonitor International on 29 December 2014 Many emerging tourism destinations in Africa have identified surfing as a target market.
Start-up snapshot: Free mobile TV streaming app for African audiences Published by Kate Douglas on 12 December 2014 Talking to Pierre van der Hoven, the South African serial entrepreneur behind Tuluntulu.
Why South Africa’s eTV founder is going mobile with TV streaming app Published by Kate Douglas on 8 December 2014 “If you want a pan-African mass medium, the only thing that is going to work is mobile.”
Breaking rules: Talking Nigerian showbiz with Nollywood pioneer Published by Kate Douglas on 26 November 2014 “We don’t want to win Oscars. Believe me; we are not interested in that stuff. We want an effective product that will make money.”
Meet the Boss: Charles Igwe, CEO, Nollywood Global Published by Kate Douglas on 19 November 2014 “A friend of mine described Nollywood as someone performing heart surgery using forks and knives. But the genius of it is that the patient survives.”
How Muthoni Ndonga started Nairobi’s Blankets & Wine event Published by Dinfin Mulupi on 11 November 2014 Blankets & Wine is one of the most popular events among Nairobi residents.
Talking Africa perceptions vs reality with the first woman to bike around the continent Published by Kate Douglas on 4 November 2014 South African Jolandie Rust shares some of her insight into, and experiences of, travelling in Africa.
Marketing on a budget in Africa: Mi-Fone’s founder shares his strategies Published by Kate Douglas on 27 October 2014 Alpesh Patel, founder of Africa’s Mi-Fone, shares some of the strategies the brand has employed to place it in the game.
